Understand What Your Organization Values
There's a difference between being good and being useful. You can be good on your own, but to be useful you have to pay attention to what matters to the people around you. And organizations are always going to reward useful over good.
If you want recognition, career advancement, job security, all those good things, it's important to really understand what your organization values. Sometimes this will be very explicitly stated and it will be straightforward to make sure you tie your work to company goals. Other times you'll have to pay attention to implied values. Look at what work gets the most recognition and figure out why.
Sometimes this can be frustrating when work you value doesn't seem to be valued by your organization. Here you have a few options: You can choose to continue working on what you value and accept whatever consequences come from that. You can change what you're doing to better match what is clearly valued. Or you can advocate for your work. The best way to do that is to show how your work really does serve the organization's values.
If none of these are an option, you might have to find a new place to work that better aligns with your values.
Working hard without understanding the priorities of your organization is a great way to do a lot without getting much recognition or reward. Look up frequently and make sure you understand what is valued.